International Brief: Sun strengthens PR

SANTA CLARA, CA: Sun Microsystems is beefing up its PR with the additions of Michael Hakkert as corporate comms director, and Applied Communications to its roster of PR firms. Hakkert, who was director of tech PR and industry-analyst relations at Cisco Systems, will report to V-P of global comms and marketing Andy Lark. Applied joins Alexander Ogilvy, Fleishman-Hillard and Citigate Cunningham on Sun’s agency roster.

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