From consumers to investors to employees (current and prospective in all cases), a brand’s purpose plays an increasing role in all decisions key stakeholders make about that organization.
In turn, it’s no surprise that matters such as ESG and DE&I have risen dramatically in importance to telling a company’s narrative.
Purpose in Practice: PR’s Growing Priority, an eBook brought to you by Notified, in partnership with PRWeek, probes the growing profile of ESG and DE&I. It delves deep into the time in-house communicators and agency professionals are devoting to these areas and the importance both play in pros’ communications and overarching business goals.
In terms of how this is impacting content, the exclusive data in this report highlights, among other things:
•The platforms being increasingly relied upon to tell ESG and DE&I stories
•Platform make-up based on audience — investor, employee and consumer
•How professionals are measuring the impact of ESG and DE&I content
Click here to download the report today.