Over the last two years, BCW’s health lead Rachi Govil’s team has focused on its people through the challenges of the pandemic.
The WPP firm’s EVP and healthcare practice lead for North America says people “have continued to grow not only with our clients, but also in their commitment to doing outstanding work and creating a culture where we all want to be.”
That formula helped her team win Outstanding Agency Practice at the inaugural 2022 PRWeek U.S. Healthcare & Pharma Communications Awards.
As head of BCW’s largest practice, both in revenue and headcount, Govil helped it achieve double-digit growth last year.
The team’s creativity is frequently praised by clients, colleagues and even some competitors. It has a particular strength in drug launches, having aided six through FDA approval or another regulatory milestone.
To halt misinformation about health-related topics, Govil focused on hiring and curating staff who understand clinical data and can easily translate it for journalists and stakeholders at large.
Govil has been with the agency for 17 years, working across many therapeutic areas including oncology, neurology and infectious disease. She stepped into her current role last year.