2022 Health Influencer 30: Lili Gil Valletta

Cofounder and CEO, Cien+

From TED to CNN, Lili Gil Valletta has shared her marketing expertise on some of the world’s biggest stages over her 20-year career.

The native Colombian CEO has spoken on political issues that affect Hispanic communities, such as voter turnout and the impacts of inflation.

The two companies she cofounded, Cien+ and CulturIntel, leverage AI learning to provide multicultural market insights that fuel Gil Valletta’s expertise. She’s created published methodologies that, using AI and data tools, allow her businesses to create insights on addressing healthcare marketing inequities.

Despite spending almost a decade at the start of her career at Johnson & Johnson, Gil Valletta has been vocal that big pharma isn’t always the best messenger for healthcare education. In her mind, churches and community leaders may be better communicators in communities skeptical of healthcare marketing, not just for the communities but also for healthcare marketers that want to do good and make a profit.

Valletta has promoted cultural intelligence through as many initiatives as she has awards. She’s worked with the U.N., World Economic Forum, White House and as a mentor to the Stanford Latino Entrepreneur Leaders Program. She also featured on PRWeek’s Health Influencer 50 in 2017.

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