The five-year contract was awarded following a tender process involving a total of 10 agencies.
The account will be overseen by Tin Man’s recently launched 'corpsumer' practice, covering corporate, crisis and consumer comms.
Neil Bradford, head of communications and marketing at London Luton Airport, said: “In the past few months we have seen air travel restored to near pre-pandemic levels and once again people are getting excited about taking to the skies. With its strategic thinking and creative approach, Tin Man is the perfect partner to help us achieve our objective of growing our business and supporting even more passengers with their travel plans.”
Mandy Sharp, founder of Tin Man, said: “We are delighted that our integrated ‘comms with heart’ approach appeals to the airport and are looking forward to supporting the business on its mission to grow sustainably, and position it as the UK’s simplest, friendliest airport.”
The win is the second aviation-related success for Tin Man in recent weeks, following its well-received launch campaign for Virgin Atlantic’s updated gender policy in late September.