The Interpublic Group agency said it follows "rapid growth" for Golin Italy in entertainment, food and beverage and healthcare. The Italian business works with brands including Prime Video, Amazon Music, Sony Music, Birra Peroni, Peroni Nastro Azzurro, Magnum Ice Cream, and yacht brand Baglietto.
Stefania Gargiulo, who also leads Golin's entertainment comms department in Italy, has been appointed head of Golin Rome. She reports to Antonella Lupica, managing director of Golin Italy.
Golin employs around 20 people in Italy.
Lupica said: "The Roman office is a new cornerstone of the agency. This expansion brings fertile territory and great openness to innovation and diversity among Roman companies, going beyond differences and pulverizing ancient clichés. Thanks to the ability to listen to and collaborate with thriving businesses in this market, we’re excited to explore the unexpected synergies that allow us to look to the future with a new confidence. We have high expectations from our presence in Rome.”
The Rome office is based centrally in the city's Piazza San Silvestro 8.