Winner – The Romans
A focus on bringing in the best talent and developing them to become even better has been a hallmark of The Romans since it launched in 2015. It’s a winning approach, with the agency doubling its revenue and headcount in 2021 and its London office set to hit £10m in revenue by 2024.
Its growth in 2021 saw The Romans climb 26 places to reach 72 in the PRWeek UK Top 150 Consultancies rankings. New client wins over the past year include the likes of Ballantine’s, Dove, Formula E, the Jockey Club, Stella Artois, Tag Heuer, Uber Eats, and Lidl.
The agency was shortlisted in a dozen categories at the PRWeek UK Awards in 2021, picking up two awards. And it was nominated in seven categories in this year’s awards. The Romans went global in 2022, opening offices in the US and the United Arab Emirates.
Examples of the agency’s creative approach over the past year include getting Faithless to re-record its iconic dance anthem ‘Insomnia” and re-release it as a sleep track for CBD brand OTO’s “Sleep Drops.” The agency also transformed a disused petrol station into a ‘refillery’ for client Ecover, promoting recycling and allowing people to fill up bottles with the brand’s plant-based cleaning products.
And a ‘Translated into tartan’ social media campaign for language learning app Duolingo saw Scottish fans singing the Ukrainian national anthem before a World Cup qualifying game against Ukraine.
Its commitment to diversity is shown by the fact that one in five staff, and two in five of the management team, come from ethnic minority backgrounds. Its people are its greatest asset. And the premium it places on keeping them is reflected in benefits that range from free access to psychologists, psychiatrists and therapists, to free breakfast and lunch everyday, not to mention 10 per cent of company profits used to pay annual bonuses.
The judges said
Whatever there is in the water at Roman HQ, I want it! A team driven to deliver exceptional creative work while being truly authentic. A class act.
Highly commended – W Communications
Increasing its staff by 20 per cent, opening up offices in New York and Edinburgh, acquiring a travel PR agency, and creating a Metaverse PR division made 2021 a memorable year. It was also a record-breaking year – with revenue up 33 per cent and profits up 36 per cent, fuelled by new clients such as Sony, Henkel, and the Intercontinental Hotel Group.