PRWeek UK Awards Winners 2022: Specialist Consultancy of the Year

This award goes to Multicultural Marketing Consultancy, which has spent the past decade working to ensure comms campaigns reach diverse audiences that are often neglected.

Winner – Multicultural Marketing Consultancy (MMC)

Founded by Patricia Macauley, former head of cultural diversity at the Central Office of Information, MMC works on campaigns connecting clients with multicultural audiences. It has a 70 per cent client retention rate and continues to work with all of its founding clients.

Read: PRWeek UK Awards 2022: Winners revealed

Over the last three years, the agency has seen a five-fold increase in turnover – from £476,000 to £2.9m – and more demand for its expertise than ever. MMC is the multicultural partner agency for large mainstream agencies such as Freuds, M&C Saatchi, Four Communications and MullenLowe.

It has been at the centre of major public sector campaigns in recent years, such as the government’s response to Covid-19, the Home Office campaign on violence against women, and NHS campaigns on early cancer screening and mental health.

A recent example of its work includes being part of an integrated agency team working on Covid-19 for the Cabinet Office and Department for Health and Social Care. It helped to reverse a situation where 72 per cent of Black people were unlikely to have the Covid-19 vaccine. Today, some 70 per cent of Black people have had the vaccine.

Community engagement is one of the agency’s strengths, thanks to strong relationships within communities providing grassroots insight to inform its work. And its multilingual ‘street team’, who speak over 20 languages between them, enable it to deliver hyper-local campaigns.

Diversity and inclusion are part of MMC’s DNA, with more than 95 per cent of its staff women of minority ethnic heritage. The agency has operated as a remote-only business since it was founded in 2012, to ensure it attracts a diverse workforce from across the country.

The judges said

Fantastic body of work, great profit growth year on year, and leading stats on DE&I, which are important focus areas.


Highly commended – Blurred

This strategic and creative advisory firm is firmly focused on ESGP (ESG+Purpose) and committed to work that is ‘purpose-led and purposeful’. At the heart of its work is the belief that you can deliver for people and the planet while also making profit. Three years after being formed, the agency’s reputation is such that it works with major brands such as Coca-Cola and Kellogg's, and firms including the likes of Taylor Wimpey and the BT Group.

Shortlisted

Greenhouse Communications

Harvard

M&C Saatchi Sport & Entertainment

Missive


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