PRWeek UK Awards Winners 2022: Diversity and Inclusion Champion

This award goes to Full Fat, an agency that’s leading by example in going far beyond just talking about diversity and inclusion.

Winner – Full Fat

Full Fat does not see diversity as something that can be ticked off as being done, but as a continual work in progress. The creative comms agency, that specialises in the consumer lifestyle and experience sector, does not so much walk the walk as run it when it comes to diversity, equality and inclusion.

Read: PRWeek UK Awards 2022: Winners revealed

Its 22-strong team is a broad mix of ethnicities, with 17 per cent identifying as mixed race, 13 per cent Black, five per cent Chinese, and five per cent Arab. The agency has virtually eradicated gender and ethnicity pay gaps, with the help of clear salary scales at every level.

In addition to parent-friendly policies, the agency has a Full Fat+ employee programme focused on promoting wellbeing and has rolled out a mental health programme, delivering mental health first aid training.

A DEI committee, composed of staff at all levels, helps to keep the agency’s DEI work on track. Its commitment to diversity and inclusion was a factor in Full Fat being certified in 2021 as a Great Place to Work.

Full Fat only works with specialist recruiters looking to boost diversity, and in 2021 one in five of candidates who progressed to the interview stage were from ethnic minority backgrounds, while seven per cent had a disability.

The agency has also increased its apprenticeship pay to London Living Wage, to remove a barrier to those from low socio-economic backgrounds. And it runs a paid internship programme for minority ethnic students.

On top of addressing its own DEI objectives, Full Fat has a pro bono scheme, launched in 2021, to help organisations that support racial, sexual, gender, ability and social equality.

The judges said

There are a number of examples which show how the agency is going the extra mile to learn, understand, grow and ensure that diversity across the board is considered.

Highly commended – Blurred

A strong commitment to diversity, equality and inclusion, shown in the recruitment and retention of diverse talent, helped Blurred to achieve full status in the Blueprint racial diversity ‘kitemark’ scheme in 2022. In addition to setting KPIs for ethnicity and gender, the agency addresses other forms of barriers, such as offering paid internships to enable people from disadvantaged backgrounds to be able to enter the industry.




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