CONCORD, MA: Grape juice brand Welch’s has hired Jen deAngelis as senior manager of PR and corporate communications.
DeAngelis started in the position this month, reporting to Ari Ben-Canaan, director of integrated marketing. DeAngelis is responsible for all communications for Welch’s, she said. It's a newly created role.
DeAngelis leads all internal communications, such as HR, "brand pride" and corporate; and all external communications, including media relations, business and community affairs. She also oversees Welch's influencer strategy, develops social content calendars and leads the brand's social listening and community management.
DeAngelis also partners with the company's consumer call center to mitigate and message potential issues and its sustainability team to commute the Growing Tomorrow Together sustainability programs, she said.
For the past 10 years, deAngelis (pictued below) has worked for Hasbro, most recently as senior manager of global communications and brand publicity. She led global publicity and influencer strategy for brands such as Nerf, Super Soaker, Play-Doh, Beyblade, Monopoly, Scrabble and Operation.
Welch’s, founded in 1869, is the processing and marketing subsidiary of the National Grape Cooperative. Owned by 700 family farmers, it sells its products in the U.S. and 40 other countries, according to its website.
This story was updated on September 27 with additional information.