A promotional package sent by PR agency Dutton Merrifield to The European Medicines Evaluation Agency (EMEA) saw the bomb squad called out, and the entire floor of a Canary Wharf building evacuated, following an alert by security staff.
EMEA press officer Martin Harvey said the product – a mechanical toy – arrived in a plain white Jiffy bag, with a handwritten address and no visible sender details.
He slammed the agency for not taking more care: ‘What should have been a clever PR gimmick backfired.
A police spokesman urged agencies to use ‘common sense’ in the type of product they send and how they send it.
Dutton Merrifield MD David Merrifield said: ‘I regret there being some kind of confusion.’