easyJet appoints FD with a PR brief to reassure City

No-frills airline easyJet has hired Financial Dynamics to handle its financial and corporate PR as it seeks to stress to the City that its merger with Go is working well.

EasyJet corporate communications manager Toby Nicol confirmed that Financial Dynamics had been appointed following a three-way pitch, which also involved incumbent Grandfield.

Since taking over Go last year, easyJet has been seeking to assure financial media that the integration between the two airlines was now complete, said Nicol. He saw the agency’s role as continuing this reassurance and ‘acting as easyJet’s eyes and ears’ in the City.

EasyJet’s three-strong in-house team will continue to handle all consumer work for the airline. The airline will also continue to use Hill & Knowlton for lobbying in Brussels and Paris. FD will report to easyJet chief executive Ray Webster.

In early May, easyjet reported a loss for the first half of its financial year after discounted fares hit profits, despite passenger numbers rising 40 per cent on last year to £9.3 m.

The company said the average fare paid by passengers had fallen 10.7 per cent to £37.45, and cited this year’s late Easter – pushing the profitable holiday into the second half of the financial year – as another factor affecting profits.

Elsewhere in the low-budget airline sector, Dutch low-cost airline Basiq Air has announced the appointment of BGB & Associates to work on its 26 May UK launch, when the airline will make its first flight from Stansted to Amsterdam. After that, BGB will continue to represent Basiq on a retainer basis.

It has also been announced this week that FD has won the Welsh Development Agency's three-year retained brief, first put out to pitch at the beginning of the year. The agency pitched against incumbent The Communication Group, Edelman and QBO Bell Pottinger.

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