Technology and marketing director Clare Findlay said she was ‘investigating whether to tender its PR work’ as part of a wider marketing review.
Findlay – who moved internally from a role as services director in March – said she and PR manager Clare Downes would coordinate a beauty parade of agencies, adding that her shortlist of agencies was not yet closed to other firms.
Findlay said it was possible Morse might eventually decide against hiring a PR agency but, regardless of that, an ‘aggressive’ PR programme would kick off in July.
Findlay said: ‘We need to be more proactive about the stories we have’.
Morse retains Financial Dynamics on a City PR remit and, in the past, has also used that agency on B2B project work. Findlay said FD’s role as City agency was unchanged by the current review process.
Morse has also worked with other agencies on a project basis and through its ‘partner network’; for example, it has recently worked with Lighthouse PR, which is used by Morse partner firm HDS.
Morse – which describes itself as a ‘technology integrator’ – offers services such as IT architecture, planning and deployment.
The firm is based in west London and employs more than 1,200 staff across 30 European offices, including eight offices in the UK.