Citigate and Red share Kwik-Fit’s PR brief

Citigate Dewe Rogerson and The Red Consultancy have jointly won an account to handle repair chain Kwik-Fit’s communications needs as the company carries out a complete business review, in the wake of its sale by Ford to private equity firm CVC.

The account, which was won following a pitch process featuring an unspecified number of agencies, will be split between financial and corporate PR to be handled by CDR and consumer work, to be carried out by Red.

CDR’s six-strong team will be headed by deputy chairman Jonathan Clare. John Hobday and Simon Rigby will also work as directors on the account. The three-strong Red team will be headed by board director Mirella Cameran. Both agencies will report directly to Kwik-Fit CEO Tim Parker.

Hobday said: ‘Kwik-Fit has been carrying out an intensive review for a number of months. As they conclude the review, we will be giving them strategic advice on their communications.’

The appointment of the new agencies follows the arrival of Parker as CEO in August 2002 from shoemaker Clarks – another CDR client. Since then, there has also been a series of changes within Kwik-Fit’s portfolio of advertising agencies.

Faulds, which had held both the creative account and media buying account for the repair chain, was ditched in favour of BMP DDB and MediaCom.

In August last year, previous owner Ford, which bought the chain for £1bn in 1999, sold it for £330m in a bid to shed non-core brands worldwide.

Kwik-Fit is Europe's largest car repair and maintenance chain, operating 2,500 service centres throughout the UK and employing more than 11,000 staff.

It was sold to Ford by its founder, Scottish entrepreneur Tom Farmer, in 1971.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in