Did Wingstop cross line by dropping F-bomb on Twitter?

One social media manager called Wingstop’s move a “shock value gimmick.”


It’s not unusual for brands to get a bit sassy on Twitter, but one fast food chain took it a bit further this week.

Wingstop, on Wednesday, simply tweeted a four-letter expletive.

A few hours later, the chain seemed to post an explanation, quote-tweeting the original post and stating that its new chicken sandwiches sold out.

Some social media users found the tweet inappropriate.

On LinkedIn, Steak-umm social media manager Nathan Allebach called Wingstop’s move a “shock value gimmick.”

Others referred to the tweet as “genius marketing.”

How do you feel about Wingstop’s tweet?

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