Cohn & Wolfe brought in to replace F-H on Yahoo! job

Internet portal Yahoo! has hired Cohn & Wolfe to handle its corporate and trade PR work in the UK and Ireland.

UK head of PR Georga Douglas said she narrowed an eight-strong list of agencies down to just two for the contract, which will initially run for one year.

C&W takes immediate control of the acount from two-year incumbent Fleishman-Hillard and fees are understood to be in the region of £100,000.

Douglas, who confirmed that C&W’s fees were a ‘reasonable increase’ on those handed to F-H, said C&W would target planners and buyers in a campaign to raise awareness of the ‘importance of online advertising’, in addition to handling broader corporate profile-raisingwork.

C&W will promote Yahoo!’s offer across all five business units: mobile, search, personal, marketing services and consumer network services, such as email.

F-H mainly promoted the marketing services unit and handled corporate work.

C&W associate director Stephen Davie leads an account team of four, with corporate director Stephen Doherty and digital director Ginni Arnold providing strategic counsel. Doherty joined last month, having quit as a director in Edelman’s UK corporate and public affairs team (PRWeek, 11 April).

Doherty replaces Jennifer Cohan, who is on a three-month sabbatical and will return in July in a role focused on new business generation.

Yahoo!’s consumer PR continues to be handled by Cow, which won the account from F-H last year (PRWeek, 1 November 2002). This account was not part of the C&W appointment process.

Last Christmas, Yahoo! and Cow ran a PR campaign encouraging consumers to shop online, claiming it is ‘stress-free’. Yahoo! set up ‘stress surgeries’ in various British cities as part of the stunt.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in