The role has been created following a review, which highlighted the need to bolster media relations.
Charvet says one of her priorities will be to launch a nationwide campaign later this year to raise sexual health awareness in young people.
She said: ‘We’re aiming to be more proactive. This means utilising media outlets that young people use, such as websites and teen magazines.’
Charvet added that a key target group would be young men: ‘We are also promoting our confidential emailing service and helpline.’
She hopes to create more corporate partnerships, although specific projects are yet to be confirmed.
The charity provides free, confidential advice and contraception in 17 centres throughout the UK.