INTERNATIONAL BRIEF: DuPont ends US comms review
WILMINGTON, DELAWARE: DuPont has ended its four-month advertising and comms review, hiring WPP agencies Ogilvy & Mather and sister PR brand Ogilvy PR Worldwide. O&M and Ogilvy pitched together for the business , against rivals believed to include McCann-Erickson and Weber Shandwick. DuPont said it aims to hire a number of specialised comms agencies over the months ahead, which will be co-ordinated by Ogilvy.
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