Cubitt Prosek was hired without a pitch and is the first retained corporate and financial agency in the US for Allied Domecq, which produces spirits such as Ballantine’s, Beefeater and Tia Maria.
Cubitt Prosek joint-MDs Mark Kollar and Jennifer Prosek lead the account, reporting to Allied Domecq director of corporate affairs Stephen Whitehead.
Twenty per cent of Allied Domecq’s shareholders are located in the US, and Whitehead said the hiring of the agency would enable Allied Domecq to ‘better communicate with them’.
In the US, Allied Domecq continues to retain IR agency Taylor Rafferty, in addition to a raft of consumer agencies across its brands.
Edited by Holly Williams