INTERNATIONAL: Greenpeace resumes its hunt for comms director

AMSTERDAM: Environmental campaigning body Greenpeace is rekindling its hunt for an international communications director a year after Rod Macrae’s departure. The role became vacant after former PR chief Macrae quit early last year to set up a media training firm.

Elaine Lawrence, a 25-year Greenpeace veteran, took over as interim comms director when initial efforts to find a suitable replacement failed.

Now the body is relaunching its hunt for Macrae’s successor with a view to appointing as soon as possible.

The role, based in Amsterdam, involves liaising with national campaign heads and leading all international communications efforts.

Reporting to international executive director Gerd Leipold, the post includes responsibility for up to seven director reports and a number of supporting teams – media relations, visuals, new media and fundraising.

Greenpeace chief media officer Sara Holden said: ‘It’s a really key function for us.

‘We’re a very communications-oriented organisation, so we’re looking for a perfect candidate.’

She added: ‘The role is based in Amsterdam, but we campaign globally, and therefore the director would be looking at effective global communications.’

The director, who will also join the Greenpeace senior management team, will handle strategic comms alongside troubleshooting and issues management, as well as doing some work in marketing, fundraising and new media.

‘It’s very externally focused and involves communicating not just through traditional media but also through the internet – they will be very heavily involved in our campaigns and actions,’ said Holden.

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