Watchfinder appoints agency after five-way pitch

Watchfinder & Co, the pre-owned luxury watch retailer, has appointed Red Consultancy as its PR agency following a competitive pitch.

Watchfinder & Co

Red Consultancy said its remit for Watchfinder & Co would be to “increase share of voice for the category creator and market leader amid a slew of new players in this category, one that’s expected to be worth £22bn by 2025”. 

The account will be led by Preena Barrett, managing director of Red Consultancy's consumer division, LIFE. 

She said: “What a brand, so many stories to be told – we’re just delighted.” 

Amy Scott, head of PR for Watchfinder & Co, said: “The UK is undoubtedly our toughest market for comms and we were looking for a creative, collaborative extension to our team.” 

In March, Red Consultancy was appointed to handle UK comms for mineral water brand S.Pellegrino.

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