Euros win is a golden PR opportunity for women's football but it's not full time yet

The Lionesses' Euro victory is not only the most momentous win in living history for women’s football and women’s sport - it is arguably also the one of the most momentous PR opportunities for women's football in history.

by Sophie Attwood
England players celebrate their Euro 2022 victory at Wembley on Sunday evening (photo by Naomi Baker/Getty Images)
England players celebrate their Euro 2022 victory at Wembley on Sunday evening (photo by Naomi Baker/Getty Images)

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