WASHINGTON: Finn Partners has partnered with the Consortium of Universities of the Washington Metropolitan Area on a research initiative to address gun violence.
The 120 Initiative, named after the 120 people who die on average each day from gun violence in the U.S., comes after recent mass shootings in Uvalde, Texas; Buffalo and Highland Park, Illinois.
Consortium colleges and universities will call upon subject matter experts in gun violence, public and mental health, polarization, business sector engagement, citizen advocacy, education and technology. The experts will analyze available research and produce recommendations to curb gun violence.
Finn Partners will assist the Consortium with earned media and integrated marketing. Margaret Dunning, who leads the firm’s higher education practice, is overseeing the partnership.
Consortium members include American University, George Washington University, Howard University, the University of Maryland and Montgomery College.
Finn Partners recently promoted Shannon Riggs to managing partner of its Pacific Northwest strategic communications business unit.