The agency team, headed by senior account director Nick Porter, will report to UK and Ireland marketing director Peter Marsden and marketing manager for the region Richard Dorman.
Dorman said the agency would handle all corporate and consumer PR in the UK. He added there were no plans to use other agencies for project work except for Renegade, which the firm will continue to use for guerrilla marketing in the UK, and StrawberryFrog globally.
In the interim, project work has been handled by Roger Staton Associates, which handled launches last June, and Slice, which worked on the ‘I Spy’ campaign last July.
Band & Brown account director Dan Thomas said a focus of the agency’s work would be to assist on new phone and product launches.
Another priority for the agency, which was hired following a two-way pitch, will be to promote the flagship P800 smartphone.
Last November Dorman’s predecessor Kerry Matheson, who left to return to her native Australia, told PRWeek the firm had decided to revive the retained agency account as Sony Ericsson, ‘had struggled to be as proactive as we would have wanted this year’.
She added: ‘We have been proactive with a handful of journalists, but we’d like to increase our profile and have relationships with more of them’ (PRWeek, 15 November 2002).