Europe corporate head leaving WS for freelance role

Weber Shandwick European corporate PR chief Laurentien van Oranje-Nassau – who is also a member of the Dutch royal family – has quit to go freelance after over two years in the role.

Van Oranje-Nassau confirmed she would continue to work with WS in a consultancy capacity, providing counsel on issues such as new business and client development.

She leaves after three years with the group, formerly working as a director in the corporate practice at BSMG Worldwide. This was later absorbed into the WS network, following Interpublic Group’s takeover of BSMG parent True North Communications.

WS president of the European practices and client development Rolf Olsen said the group is close to announcing a replacement, and is considering a number of internal candidates.

The role involves leading the corporate division across Europe, with over a dozen country manager reports.

Van Oranje-Nassau has secured some consultancy projects, including work for corporate PR agency Portland.

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