PRint wins TOYS 'R' US pitch

Unterhachingen-based agency PRint is to handle corporate and marketing communications for Cologne's TOYS”R”US GmbH Central Europe, following a pitch involving two other agencies.

The core of the work will be with specialist departments “R-Zone” (Teentronics and multimedia), “Universe of Imagination” (toys with educational appeal) and “BABIES”R”US”. The three departments are to be implemented over the course of the year in the company's 49 German, nine Austrian and four Swiss business sites.

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