The newly created role will oversee all PR, comms and marketing and also work closely with another newly created role, that of head of IT.
The post has been created partly to better co-ordinate comms and IT, which was an area of improvement called for in last year’s Comprehensive Performance Assessment by the Audit Commission.
The report said: ‘Communications difficulties, including uncoordinated IT systems, are hampering the organisation’s ability to spread key messages relating to corporate priorities across the workforce.’
Media manager Brian Howell said the council had been considering creating the senior comms and information role since last year and it was not created as a direct result of the CPA.
The introduction of the new post sees the scrapping of the previous most senior PR role, strategic information manger. This was last filled by Steve Harley, who quit at the end of last year for personal reasons.
The new post, which oversees nine staff, reports into a newly created department run by deputy CEO Mike Siegal.
Other changes in PR include a pledge to improve internal comms.