From followings to formulas: The algorithms are in charge of influencer marketing now, and marketers must adapt

Savvy brands are recognizing the decline of the traditional influencer model and embracing influential creators, or creative influencers, who reach broader audiences through algorithmically driven formats, says Exponent’s Sara Robino.

by Sara Robino
Headshot of Sara Robino
Sara Robino, associate account director, Exponent PR

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