Agency chairman Adele Biss, together with consultants Tim Payton and Elliott Vaughn, will handle the account, reporting to RAC head of public affairs Ann Skey.
Key issues for the RAC PA team include the safety of ‘hard shoulder running,’ when cars will be allowed to drive on the hard shoulder if motorways are congested.
A trial is planned for some stretches of the M42 in the Midlands next year, as part of wider traffic management initiatives.
But Transport Secretary Alistair Darling has announced he wants to extend the scheme before the trial is completed, to include other motorways.
The RAC is concerned about the safety of their members and workforce if the hard shoulder is used as a running lane.