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Finn Partners

Combating misinformation about health issues, a podcast presented by Finn Partners

This podcast explores why trusted brands have a crucial role to play in promoting credible, science-based healthcare information, illustrated by effective examples of how they are going about this.

by Finn Partners July 06, 2022

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Speakers:

· Richard Hatzfeld, Senior Partner, Global Public Health, FINN Partners

· Alexandra Novokhatskaya Frith, Walgreens Health, Walgreens Boots Alliance

Moderator: Steve Barrett, VP & Editorial Director, PRWeek


Pretty much every story or narrative these days has to be communicated through a public health lens in some form or fashion, whether that involves coronavirus infection, vaccines, travel, returning to physical work spaces or leisure. But as recent criticism of high-profile Spotify influencer Joe Rogan and the case of Novak Djokovic’s vaccine status show, there is a vast amount of misleading and false information out there.

This podcast explores why trusted brands have a crucial role to play in promoting credible, science-based healthcare information, illustrated by effective examples of how they are going about this. The responsibility and opportunity lies not just with brands operating in the heavily regulated pure health/pharma space, but also mainstream brands where health is one lens through which they communicate.


More...

  • The power of partnerships, a podcast about a new agency business model

  • What younger generations want and need: Part 3 of a DE&I-focused podcast series

  • Changing the industry: Part 2 of a DE&I-focused podcast series

  • Changing the industry: Part 1 of a DE&I-focused podcast series

  • Is the “big idea” over? A podcast presented by Plus Company

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