Who did it best? Macy’s and Old Navy double down on NFTs for Independence Day

Macy’s NFTs celebrate its 4th of July Fireworks and Old Navy’s NFTs feature its iconic flag t-shirt.

Two retail brands are celebrating the birth of American independence with NFTs. 

In honor of the year it was founded, Old Navy has released 1,994 common NFTs, each selling for 94 cents. The NFTs, supported by Sweet, each feature a unique, digital profile pic of Old Navy’s Magic the Dog mascot sporting a flag t-shirt. People who buy the NFTs will also get a promo code to claim an Old Navy t-shirt.

The campaign includes an auction for a unique NFT. All proceeds for the NFT and shirt sales go to Old Navy’s charitable partner Boys & Girls Clubs of America. Additionally, 10% of NFT resales on the secondary market will also go to the charity.

Meanwhile, Macy’s has launched a series of 20,000 free NFTs celebrating its 4th of July Fireworks. Available on a first come, first serve basis, to collect the NFTs fans must first register via the newly launched Macy’s Discord channel available at Discord: Macy’s Server. The Macy’s Fireworks NFTs will be available in Classic, Rare and Ultra Rare designs and will showcase graphic elements from this year’s Macy’s 4th of July Fireworks celebration. Additionally, the NFTs will come with the ability to access AR wearables that can be used on a selection of social media and video communications platforms.

Who did it best?

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