Campaign Against Living Miserably (CALM), 'The Last Photo'
CALM is known for campaigns that stop us in our tracks, and this one got us talking, sharing and most importantly, looking beyond a smile.
'The Last Photo' by CALM is a brilliantly executed reminder that suicide doesn’t look suicidal. To challenge the perception that someone’s struggle with their mental health is visible, CALM unveiled 50 smiling portraits across the South Bank – people living seemingly happy, carefree lives. The reality is, these are the last photos of people who took their own lives.
‘The Last Photo’ is a brilliant reminder of how hard it is to understand and ‘see’ another person’s mental health struggles. It’s a sad but powerful visual explanation of the importance of seeing beyond the image portrayed on social media, or a casual 'I’m fine', and really asking someone how they are.
Well done to the brave relatives and the creatives for this thought-provoking, unforgettable campaign.
Andrex and Bowel Cancer UK awareness campaign
Like many, I’ve followed the story of Dame ‘Bowel Babe’ Deborah James and her battle with stage four cancer, through to the tragic news her treatment had come to an end, and she was receiving palliative care. She has always been a force, but this woman has driven one of the biggest shifts in cancer awareness – raising huge funds (£6.7m so far) and saving even more lives by convincing Andrex to include the symptoms of bowel cancer on 28 million packs.
Bowel Babe has run a campaign master class on raising awareness and behaviour change.
We’re honoured to partner with @bowelcancerUK to help raise awareness of their incredible work. From September, we'll be adding a QR code that leads to signs and symptoms of the disease onto our packaging. Thank you @bowelcancerUK and @bowelbabe for your incredible work. pic.twitter.com/6A8PMgb72M— Andrex UK (@AndrexUK) June 22, 2022
Royal Mail Pride stamps
Like many brands, Royal Mail could have gone further with its Pride month campaign by marking 50 years of Pride with new colourful stamps. Considering its brand reach, Royal Mail missed the opportunity to bring about real change by spotlighting its own LGBTQ+ community and using its unique position in towns and cities across the UK.
We're excited to announce our Pride stamp collection.— Royal Mail (@RoyalMail) June 23, 2022
The stamps celebrate the LGBTQ+ community on the 50th anniversary of the first Pride rally in London https://t.co/YdwTH1qy9S pic.twitter.com/gmrjwXFfqy