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FUN-damental PR: Reigniting the power of brand fun, a podcast presented by BML

The past two plus years have been unprecedentedly challenging for consumer brand comms pros – and even more difficult for those centered around ‘fun.’

by BML 24 June 2022

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BML

Speaker: Brian Lowe, President & CEO, BML Public Relations + Digital

Moderator: Steve Barrett, vp, editorial director, PRWeek

The past two plus years have been unprecedentedly challenging for consumer brand comms pros – and even more difficult for those centered around ‘fun.’ From COVID-19, social injustices, political polarization, cancel culture, mass shootings and inflation to a media landscape almost exclusively covering doom, we will discuss the results of a nationwide consumer survey which poses the question: is it time for fun to return to brand marketing campaigns?


More...

  • The fashion of purpose

  • Health tech’s post-pandemic pivot: Implications for marketing and communications professionals

  • Data intelligence on another level

  • Internal communications take center stage

  • Combating misinformation about health issues, a podcast presented by Finn Partners

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