• Skip to Content
  • Skip to Main Navigation
  • Skip to Information Links
  • Skip to Site Search
  • Skip to Footer
  • Skip to Accessibility Information
  • Home Page

Information Links

Haymarket Marketing Communications:

  • PRWeek
  • Campaign US
  • MM+M
  • 30-Day Trial
  • Register
  • Sign in
  • Search
  • Menu
  • US|
  • UK|
  • Middle East|
  • Asia

PR Week Global

  • Menu
  • Search

Main Navigation

Menu

Main Navigation

  • US|
  • UK|
  • Middle East|
  • Asia
  • News
      News
    • Agency
    • Breakfast Briefing
    • Consumer
    • Corporate
    • Healthcare
    • Media
    • Public Affairs
    • Technology
    Show
  • In-depth
      In-depth
    • Agency Business Report
    • Power List
    • Newsmakers
    • Women of Distinction
    • Bellwether Survey 2021
    • Hall of Fame
    • 40 Under 40
    • Salary Survey
    • Health Influencer 30
    • Best Places to Work
    • Career Guide
    Show
  • People in PR
      People in PR
    • Opinion
    • Newsmakers
    • Steve Barrett on PR
    • Don Spetner
    • Dashboard 25
    • Around the office
    • Pride in PR
    • CEO Focus
    • CMO Focus
    • Femme Forward
    • Pets in PR
    Show
  • Resources
      Resources
    • Ebooks
    • Digital Editions
    • Agency Business Report
    • Salary Survey
    • Campaign Case Studies
    • Bellwether Survey 2022
    • Cannes 2022
    • Dashboard
    • Podcasts
    • Webinars
    • Places to Be 2022
    • Contact Directory
    • Jobs
    • Renew
    • Subscribe
    Show
  • Events
      Events
    • PRWeek US Awards
    • PRWeek 40 Under 40
    • Women of Distinction
    • PRDecoded
    • PRWeek Global Awards
    • PRWeek Purpose Awards
    • Healthcare & Pharma Comms Awards
    • Hall of Fame
    • Brand Film Awards
    • Webcasts
    Show
  • Jobs
  • Directory
  • Agency
  • Breakfast Briefing
  • Consumer
  • Corporate
  • Healthcare
  • Media
  • Public Affairs
  • Technology

  • Trending :
  • 40 Under 40
  • Power List
  • Best Places to Work
  • PRWeek Awards 2023
  • Agency Business Report

Partner content

In partnership with

BML

FUN-damental PR: Reigniting the power of brand fun, a podcast presented by BML

The past two plus years have been unprecedentedly challenging for consumer brand comms pros – and even more difficult for those centered around ‘fun.’

by BML 24 June 2022

  • Share article on Twitter
  • Share article on Facebook
  • Share article on LinkedIn
BML

Speaker: Brian Lowe, President & CEO, BML Public Relations + Digital

Moderator: Steve Barrett, vp, editorial director, PRWeek

The past two plus years have been unprecedentedly challenging for consumer brand comms pros – and even more difficult for those centered around ‘fun.’ From COVID-19, social injustices, political polarization, cancel culture, mass shootings and inflation to a media landscape almost exclusively covering doom, we will discuss the results of a nationwide consumer survey which poses the question: is it time for fun to return to brand marketing campaigns?


More...

  • The fashion of purpose

  • Health tech’s post-pandemic pivot: Implications for marketing and communications professionals

  • Data intelligence on another level

  • Internal communications take center stage

  • Combating misinformation about health issues, a podcast presented by Finn Partners

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Resources

  • 40 Under 40

  • Best Places to Work

  • PRWeek Awards US

  • The Power List

  • Pride in PR

  • Brand Film Awards

  • Healthcare & Pharma Communications Awards

  • Agency Business Report

  • Bellwether Survey

  • Women of Distinction

  • Salary Survey

  • Dashboard 25

  • Hall of Fame

  • Health Influencer 30

  • Purpose Awards

  • PRDecoded

  • Webinars

  • Find a Job

  • Podcasts

  • Subscribe to PRWeek

Resources

Up next:

Breakfast Briefing: 5 things for PR pros to know on Thursday morning

Breakfast Briefing: 5 things for PR pros to know on Thursday morning

The PR Week: 8.11.2022 - Dominic Carr, Lyft

The PR Week: 8.11.2022 - Dominic Carr, Lyft

Netflix suffered a 1-million-subscriber loss in Q2. (Photo credit: Getty Images).

Netflix ventures into Decentraland to promote 'The Gray Man'

Bowins most recently worked at the Entertainment Software Association.

KPMG, Samsung alum Andrew Bowins joins Cisco

More than 1.6 million tourists visited Portugal in May. (Photo credit: Getty Images).

Lisbon Tourism Association hires Finn Partners for US media relations

Apple has positioned itself as a bastion of user privacy. (Photo credit: Unsplash).

How will Apple balance privacy and personalization as it grows ad business?

Photo credit: Getty Images

Meta responds amid outrage over Facebook’s involvement in Nebraska prosecution

How Berklee Music and Health Institute is helping Nicorette with a smoking-cessation campaign

How Berklee Music and Health Institute is helping Nicorette with a smoking-cessation campaign

Breakfast Briefing: 5 things for PR pros to know on Wednesday morning

Breakfast Briefing: 5 things for PR pros to know on Wednesday morning

‘It might not be for everyone but could be for you’: Tropicana’s CMO dishes on cereal meant to be mixed with orange juice

‘It might not be for everyone but could be for you’: Tropicana’s CMO dishes on cereal meant to be mixed with orange juice


JOIN, SHARE, LIKE, FOLLOW US ON:

  • f
  • t
  • I
  • l
  • yt
About PRWeek
  • About Us
  • Contact Us
  • Editorial Calendar
  • Advertise
Subscribe
  • Subscribe to PRWeek
  • Newsletters
  • FAQ
Global
  • PRWeek UK
  • Campaign Asia
Haymarket © Haymarket Media Group Ltd. | Terms & Conditions | Cookie Notice | Privacy Notice
IPSO