Pride 2022: Brands forge deeper connections with LGBTQ community, while activists hold them to their word

Running a Pride activation but also donating to anti-LGBTQ politicians? Activists are making sure brands can’t have it both ways.

by Frank Washkuch
LGBTQ rights advocate with a sign that reads "Pride + Joy"
Retailer Macy's has been a longtime supporter of Pride. (Photo credit: Getty Images)

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