EDITORIAL: NGO Watch to monitor charities' PR

Even Cadbury's coverage however, pales in to insignificance compared to the media attention now given to NGOs and pressure groups.

Increasingly these media-savvy organisations are turned to as authorative commentators on issues including commercial activity.

Which is why PRWeek has launched NGO Watch, a monthly analysis of how NGOs are covered in the print and online media. The results provide an insight not only for charities unable to monitor rivals' coverage, but also for the companies who NGOs themselves watch.

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