INTERNATIONAL BRIEF: Burger King ends US relationship

MIAMI: Burger King is ending its relationship with Weber Shandwick in the US, shifting its marketing comms to New York-based agency Coltrin & Associates. The agency will handle corporate PR as Burger King's new agency of record, reporting to Burger King V-P of global corporate comms Rob Doughty. BK also switched ad agencies recently, giving its £214m account to WPP's Young & Rubicam.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in