Peacock, who joins next month from mobile phone firm Hutchison 3G, where he was director of external relations, says his priorities include reviewing the communications needs of the body with the aim of creating the first permanent comms team.
He will also look at formulating a PR strategy surrounding the Communications Bill, which this week reached the committee stage in the House of Lords.
Peacock said: ‘The priorities are to come to grips with what Ofcom is becoming and to communicate that. It is also to build a comms team that can best service the role of Ofcom as a super-regulator.’
He has indicated that one option could be to have three teams within the department covering broadcasting, tele-communications and ‘spectrum’, which covers mobile communications and radio technology.
Peacock departs Hutchison after only six months. His arrival at OFCOM will mark the departure of Independent Television Commission PA director Richard Peel, who covered the job on an interim basis.