Gethin joined Colman Getty last week after leaving Beer Davies in advance of that agency being subsumed into Kaizo last month (PRWeek, 11 April).
Gethin has taken a post as account director, reporting to senior account director Truda Spruyt, and ultimately to agency chief executive Dotti Irving.
He will mainly work on the agency’s arts portfolio, initially promoting a touring exhibition by artist Mackenzie Thorpe and an exhibition of Lord Lichfield’s ‘early years’ photographs, showing at London’s National Portrait Gallery from May to August.
Other Colman Getty arts clients include the Halcyon Gallery, and promotion of the inaugural year of the Gulbenkian Prize for museums and galleries.
Gethin spent almost a decade at Beer Davies, joining from university in 1993 as account executive, managing regional ‘media tours’ for bands such as The Verve, Pulp and Terrorvision.
In later years he managed accounts such as tea brand Scottish Blend and the Cartoon Art Trust, before taking the media relations head role.
Of Beer Davies’s seven staff, just three joined Kaizo, with agency founding partner Eugen Beer saying the other four had left to ‘pursue other opportunities’.