Point, which will no longer operate as a separate brand, brings three staff and its flagship client Yamaha Moto GP over to Capitalize as part of the deal.
Point founder and managing director Rupert Williamson takes on the role of director at Capitalize, heading the agency’s sports division and helping boost the senior team.
Capitalize MD Richard Moore said: ‘Capitalize has until now only had one shareholder – myself – and in terms of directors we have been thin on the ground. We felt that joining forces with small, like-minded companies was a sensible way forward.’
Capitalize had launched a board of non-executive directors to boost senior representation two years ago, headed by chairman and former government adviser Richard Down, with former deputy chairman of the Scottish Conservative Party James Goodman joining as non-executive director.But the board dissolved just a year after it was formed.
Capitalize and Point began talks at the end of last year and have now combined in new office space, based in Borough Market, near London Bridge.
Williamson quit his role as a senior consultant at Jardine PR to launch Point more than four years ago.
The niche agency employed six staff at its height, dropping to just three when it merged with Capitalize.
Capitalize adds client Yamaha to a list which includes JD Sports, won last month (PRWeek, 18 April).