Top 150 PR Consultancies 2003

The top three agencies had a combined fee income of £68.8m and 686 staff.

TOP 150

Rank Company Fee income (pounds)

02 02 01 % change

1 Bell Pottinger/

Good Relations1 30,812,000 41,993,000 -27

2 Citigate2 23,442,443 31,243,119 -25

3 Edelman* 14,563,087 12,550,100 16

4 College Hill Associates 7,947,832 8,090,390 -2

5 The Red Consultancy 7,693,111 6,608,149 16

6 Beattie Media 7,058,467 6,725,347 5

7 Harrison Cowley 6,432,030 6,241,961 3

8 Firefly Communications* 5,568,833 7,216,545 -23

9 Lansons Communications* 5,544,880 5,339,936 4

10 Lewis Communications 5,486,466 5,204,078 5

11 Band & Brown

Communications3 5,299,712 5,977,321 -11

12 Consolidated Comms

Management* 4,871,362 4,943,366 -1

13 hatch-group* 4,785,876 4,587,332 4

14 Lexis Public

Relations* 4,757,207 4,728,239 1

15 August.One

Communications* 4,631,418 4,915,430 -6

16 Nexus Communications

Group*4 4,461,000 4,410,000 1

17 PPS Group* 4,300,922 3,433,130 25

18 Harvard

Communications5 4,229,000 6,872,000 -38

19 Bite Communications* 4,215,510 4,452,459 -5

20 Portfolio Group6 3,963,847 2,992,229 32

21 Jackie Cooper PR 3,953,096 4,060,353 -3

22 Write Image 3,906,582 3,865,960 1

23 Citigate Public

Affairs 3,890,188 4,017,008 -3

24 Camargue 3,659,619 4,373,729 -16

25 Nelson Bostock

Communications* 3,636,480 3,620,448 0

26 Avenue HKM 3,527,000 3,789,000 -7

27 The Communication

Group* 3,372,000 3,527,000 -4

28 Munro & Forster

Communications* 3,241,702 2,705,838 20

29 HCC De Facto Group 3,205,064 2,281,088 41

30 Ruder Finn UK 2,954,811 3,129,939 -6

31 Kaizo* 2,818,458 2,815,000 0

32 Galliard Healthcare

Comms 2,777,000 1,608,000 73

33 AxiCom 2,605,852 4,229,234 -38

34 BMA Communications 2,593,775 2,086,353 24

35 Penrose Financial 2,589,737 2,771,045 -7

36 Golley Slater

Public Relations* 2,427,667 2,390,258 2

37 Chandler Chicco UK 2,345,119 1,872,960 25

38 Johnson King 2,126,545 2,169,671 -2

39 Ptarmigan Consultants 1,993,901 1,836,545 9

40 EH PR* 1,988,788 1,650,204 21

41 BGB & Associates 1,977,209 2,061,192 -4

42 Brahm Public Relations 1,956,038 1,435,567 36

43 Geronimo Public

Relations 1,903,577 766,513 148

44 NP 1,893,351 1,537,214 23

45 Insight Marketing

and Comms 1,880,000 3,402,000 -45

46 Kinross & Render*7 1,824,024 1,811,609 1

47 Text 100 International 1,761,166 2,812,548 -37

48 AS Biss & Co 1,667,570 1,993,884 -16

49 Counsel Public

Relations 1,602,715 1,771,000 -10

50 The Big Partnership8 1,550,747 - -

51 Flagship Consulting* 1,540,585 1,758,000 -12

52 Lawson Dodd 1,531,581 1,457,000 5

53 Midnight

Communications* 1,525,156 1,508,452 1

54 Republic* 1,519,648 1,368,346 11

55 Joe Public Relations 1,510,529 1,752,942 -14

56 AD Communications* 1,506,091 1,829,736 -18

57 Shine Communications* 1,501,567 1,191,580 26

58 Sinclair Mason 1,453,980 1,493,898 -3

59 B2B Communications 1,450,013 1,148,697 26

60 Phipps Public Relations* 1,447,120 1,366,787 6

61 The Whiteoaks

Consultancy* 1,430,682 1,488,440 -4

62 Companycare

Communications* 1,421,603 1,781,098 -20

63 Colman Getty PR 1,404,671 1,131,546 24

64 Spreckley Partners 1,404,152 1,709,961 -18

65 Hotwire PR* 1,385,564 937,436 48

66 Sante Communications 1,370,629 1,061,551 29

67 Oast Communications 1,361,926 1,368,527 0

68 Brands2Life 1,332,303 917,812 45

69 Atlas Public Relations 1,318,567 1,006,966 31

70 Euro PR Group* 1,287,172 1,571,000 -18

71 Purple Public Relations 1,274,208 1,007,634 26

72 Quay West

Communications 1,235,475 1,410,170 -12

73 TTA Public Relations* 1,234,656 1,083,396 14

74 Haygarth PR 1,205,516 745,201 62

75 Myriad Public Relations 1,187,404 1,186,431 0

76 Eulogy!* 1,156,251 1,189,965 -3

77 Camron Public Relations 1,149,943 1,254,230 -8

78 SNS Group 1,132,400 581,985 95

79 Haslimann Taylor* 1,127,308 866,736 30

80 Strategic Alliance

International 1,123,153 1,718,575 -35

81 Berkeley PR

International 1,118,068 1,279,704 -13

82 Rainier PR 1,073,612 1,179,558 -9

83 Yellow Door

Creative Marketing9 1,057,743 1,032,000 2

84 Henry's House 1,051,750 707,820 49

85 HBL Media 1,051,692 1,343,429 -22

86 Seal Public Relations 1,021,539 961,332 6

87 Strategy PR* 1,008,063 628,185 60

88 Roger Staton

Associates* 973,580 1,634,094 -40

89 EML 966,382 1,095,508 -12

90 Wyatt International10 951,694 894,290 6

91 Darwall Smith

Associates 932,592 1,111,470 -16

92 Taylor Alden 922,258 949,074 -3

93 Willoughby PR 922,251 971,238 -5

94 Four Communciations 910,237 - -

95 Spark Marketing

Communications 886,414 1,100,152 -19

96 DTW 885,476 862,967 3

97 Focus PR* 883,828 816,045 8

98 The ITPR Group 881,489 864,484 2

99 Barrett Dixon Bell* 867,000 897,000 -3

100 SC PR 865,576 577,200 50

101 Fox Parrack Hirsch 865,201 622,505 39

102 Red Door Communications 839,991 496,182 69

103 Frank Public Relations 814,226 658,129 24

104 Pegasus Public Relations 790,187 574,118 38

105 Midas Public Relations 777,000 855,535 -9

106 Kavanagh Communications* 775,001 633,024 22

107 Capitalize 766,307 930,538 -18

108 Lighthouse PR 764,749 799,964 -4

109 Pinnacle Marketing Comms 762,250 752,075 1

110 Multimedia PRM 754,082 806,510 -7

111 eclat Marketing 747,520 1,291,744 -42

112 BCLO Public Relations 745,311 680,808 9

113 Storm Communications* 743,384 654,524 14

114 Prowse & Company 725,782 816,894 -11

115 JBP Public Relations* 710,162 970,076 -27

116 Revolver* 710,000 540,000 31

117 Proteus Public Relations 704,418 734,993 -4

118 Cairns & Associates 700,246 682,200 3

119 Corixa Communications 689,859 610,994 13

120 Redhouse Lane

Communications 688,725 538,030 28

121 London Communications

Agency 680,152 567,577 20

122 Broadgate 678,031 699,101 -3

123 Media Strategy 650,000 480,000 35

124 Colette Hill

Associates* 647,889 703,408 -8

125 Citypress PR 632,681 630,165 0

126 Automotive PR 624,316 519,663 20

127 Cow* 602,584 309,537 95

128 Wild Card 593,155 550,451 8

129 Resolute Communications 582,764 - -

130 Buffalo Communications 580,073 793,699 -27

131 Salt 577,700 497,783 16

132 Kysen PR 575,000 487,000 18

133 Leader Communications* 560,991 620,073 -10

134 Kestrel Worldcom 550,000 732,856 -25

135 Chameleon PR* 511,519 472,272 8

136 Keene Public

Affairs Consultants 509,764 574,575 -11

137 Stewart-Muir

Communications 508,881 840,801 -39

138 Brave PR 507,302 340,197 49

139 Pagoda Public Relations 504,230 502,640 0

140 Spin Media 498,355 541,597 -8

141 Taylor Herring

Communications 489,885 374,750 31

142 Positive Profile 485,742 551,074 -12

143 Market Engineering 472,500 402,000 18

144 Houston Associates 468,526 509,571 -8

145 The Bright Consultancy 464,000 191,000 143

146 Praxis PR 348,104 580,350 -40

147 Chaz Brooks

Communications 347,144 421,342 -12

148 Neesham Public Relations 345,207 461,376 -25

149 The Ideas Network 336,400 241,123 40

150 Kenyon Fraser 329,000 295,000 12

Rank Company Turnover 02 Staff

02 (pounds) 02 01

1 Bell Pottinger/

Good Relations1 107,373,000 282 374

2 Citigate2 141,856,503 282 346

3 Edelman* 18,825,102 122 111

4 College Hill Associates 10,200,430 82 87

5 The Red Consultancy 10,647,178 106 98

6 Beattie Media 7,794,044 126 135

7 Harrison Cowley 9,194,276 95 111

8 Firefly Communications* 6,651,712 72 92

9 Lansons Communications* 6,530,335 65 67

10 Lewis Communications 5,951,886 102 87

11 Band & Brown

Communications3 7,962,068 65 81

12 Consolidated Comms

Management* 6,527,029 75 67

13 hatch-group* 5,892,653 65 67

14 Lexis Public

Relations* 5,883,545 63 75

15 August.One

Communications* 5,266,513 60 67

16 Nexus Communications

Group*4 6,948,000 67 74

17 PPS Group* 4,596,589 44 44

18 Harvard

Communications5 5,631,000 55 81

19 Bite Communications* 4,635,431 57 68

20 Portfolio Group6 4,190,364 55 42

21 Jackie Cooper PR 5,750,621 57 65

22 Write Image 6,220,051 108 94

23 Citigate Public

Affairs 3,918,338 38 36

24 Camargue 4,708,838 56 55

25 Nelson Bostock

Communications* 5,377,639 49 50

26 Avenue HKM 5,273,000 53 55

27 The Communication

Group* 3,479,000 37 40

28 Munro & Forster

Communications* 5,033,747 50 48

29 HCC De Facto Group 4,571,515 44 51

30 Ruder Finn UK 4,032,767 46 46

31 Kaizo* 3,254,500 40 39

32 Galliard Healthcare

Comms 6,035,992 26 22

33 AxiCom 3,029,645 24 34

34 BMA Communications 5,061,572 20 18

35 Penrose Financial 2,628,618 27 29

36 Golley Slater

Public Relations* 3,162,398 41 46

37 Chandler Chicco UK 3,415,716 21 21

38 Johnson King 2,126,545 24 30

39 Ptarmigan Consultants 2,724,114 44 41

40 EH PR* 3,676,611 36 33

41 BGB & Associates 2,498,233 45 41

42 Brahm Public Relations 4,415,436 19 17

43 Geronimo Public

Relations 2,687,269 27 15

44 NP 1,942,669 42 40

45 Insight Marketing

and Comms 2,099,000 34 41

46 Kinross & Render*7 2,444,170 30 33

47 Text 100 International 2,201,606 29 50

48 AS Biss & Co 1,904,035 23 22

49 Counsel Public

Relations 2,165,100 18 18

50 The Big Partnership8 1,550,747 26 12

51 Flagship Consulting* 1,615,866 18 19

52 Lawson Dodd 1,531,581 18 24

53 Midnight

Communications* 1,698,677 34 43

54 Republic* 2,192,925 20 20

55 Joe Public Relations 2,042,206 21 27

56 AD Communications* 2,521,008 20 25

57 Shine Communications* 2,076,300 25 23

58 Sinclair Mason 1,982,316 17 16

59 B2B Communications 4,031,394 16 14

60 Phipps Public Relations* 3,311,024 28 22

61 The Whiteoaks

Consultancy* 1,430,682 34 21

62 Companycare

Communications* 1,640,576 25 23

63 Colman Getty PR 1,570,171 19 19

64 Spreckley Partners 2,202,011 21 21

65 Hotwire PR* 1,608,948 19 18

66 Sante Communications 1,581,292 20 18

67 Oast Communications 1,845,749 28 35

68 Brands2Life 1,332,303 22 16

69 Atlas Public Relations 2,060,878 24 19

70 Euro PR Group* 1,445,461 16 22

71 Purple Public Relations 1,697,234 25 21

72 Quay West

Communications 1,445,000 19 21

73 TTA Public Relations* 1,500,182 26 22

74 Haygarth PR 23,181,512 15 15

75 Myriad Public Relations 1,621,824 21 20

76 Eulogy!* 1,202,181 14 14

77 Camron Public Relations 1,648,230 25 27

78 SNS Group 3,202,554 12 6

79 Haslimann Taylor* 1,553,100 24 21

80 Strategic Alliance

International 1,211,625 15 19

81 Berkeley PR

International 1,193,457 24 24

82 Rainier PR 1,073,612 9 9

83 Yellow Door

Creative Marketing9 2,161,366 19 16

84 Henry's House 1,051,750 19 12

85 HBL Media 1,759,621 15 17

86 Seal Public Relations 2,474,411 24 26

87 Strategy PR* 1,226,036 21 19

88 Roger Staton

Associates* 1,112,436 15 17

89 EML 1,219,051 19 23

90 Wyatt International10 4,324,607 10 10

91 Darwall Smith

Associates 1,619,423 19 22

92 Taylor Alden 1,651,619 24 24

93 Willoughby PR 1,794,296 22 26

94 Four Communciations 982,271 16 9

95 Spark Marketing

Communications 889,929 12 12

96 DTW 1,600,220 26 28

97 Focus PR* 1,123,158 18 18

98 The ITPR Group 1,154,651 15 15

99 Barrett Dixon Bell* 1,700,000 22 20

100 SC PR 977,803 12 13

101 Fox Parrack Hirsch 11,705,077 8 8

102 Red Door Communications 1,256,135 15 13

103 Frank Public Relations 1,267,370 13 10

104 Pegasus Public Relations 877,881 15 13

105 Midas Public Relations 777,000 16 16

106 Kavanagh Communications* 919,302 11 9

107 Capitalize 2,183,290 15 18

108 Lighthouse PR 803,333 14 15

109 Pinnacle Marketing Comms 1,620,000 7 7

110 Multimedia PRM 1,062,963 14 17

111 eclat Marketing 747,520 9 12

112 BCLO Public Relations 750,311 13 14

113 Storm Communications* 1,008,990 18 16

114 Prowse & Company 988,102 14 14

115 JBP Public Relations* 812,971 16 16

116 Revolver* 993,000 13 11

117 Proteus Public Relations 1,021,280 10 13

118 Cairns & Associates 1,090,109 12 12

119 Corixa Communications 1,121,833 16 14

120 Redhouse Lane

Communications 3,426,446 15 11

121 London Communications

Agency 694,848 5 4

122 Broadgate 827,020 10 13

123 Media Strategy 718,000 12 8

124 Colette Hill

Associates* 679,444 9 8

125 Citypress PR 731,691 15 14

126 Automotive PR 724,677 14 13

127 Cow* 882,500 16 9

128 Wild Card 666,177 14 14

129 Resolute Communications 665,269 12 -

130 Buffalo Communications 690,602 10 13

131 Salt 617,781 6 4

132 Kysen PR 575,000 9 9

133 Leader Communications* 723,556 15 17

134 Kestrel Worldcom 735,000 8 10

135 Chameleon PR* 630,487 9 8

136 Keene Public

Affairs Consultants 533,280 8 9

137 Stewart-Muir

Communications 554,027 9 12

138 Brave PR 654,292 14 9

139 Pagoda Public Relations 551,641 10 12

140 Spin Media 681,703 14 15

141 Taylor Herring

Communications 519,365 10 6

142 Positive Profile 608,462 6 9

143 Market Engineering 510,500 7 8

144 Houston Associates 585,657 11 11

145 The Bright Consultancy 724,000 9 5

146 Praxis PR 348,104 6 11

147 Chaz Brooks

Communications 370,831 9 9

148 Neesham Public Relations 468,564 7 10

149 The Ideas Network 326,648 6 4

150 Kenyon Fraser 531,000 13 12

Rank Company Clients Location

02 Retainer Project

1 Bell Pottinger/

Good Relations1 304 - London

2 Citigate2 389 351 London

3 Edelman* 62 161 London

4 College Hill Associates 102 42 London

5 The Red Consultancy 48 22 London

6 Beattie Media 154 36 Glasgow

7 Harrison Cowley 95 67 various

8 Firefly Communications* 58 10 London

9 Lansons Communications* 59 14 London

10 Lewis Communications 124 15 London

11 Band & Brown

Communications3 30 47 London

12 Consolidated Comms

Management* 36 26 London

13 hatch-group* 54 98 London

14 Lexis Public

Relations* 28 17 London

15 August.One

Communications* 22 4 London

16 Nexus Communications

Group*4 77 16 London

17 PPS Group* 35 69 London

18 Harvard

Communications5 72 - London

19 Bite Communications* 40 20 London

20 Portfolio Group6 108 106 London

21 Jackie Cooper PR 31 10 London

22 Write Image 33 40 London

23 Citigate Public

Affairs 88 46 London

24 Camargue 45 73 London

25 Nelson Bostock

Communications* 36 19 London

26 Avenue HKM 15 9 London

27 The Communication

Group* 42 38 London

28 Munro & Forster

Communications* 37 42 London

29 HCC De Facto Group 40 37 London

30 Ruder Finn UK 18 3 London

31 Kaizo* 39 29 London

32 Galliard Healthcare

Comms 15 5 London

33 AxiCom 48 - London

34 BMA Communications 27 3 London

35 Penrose Financial 31 - London

36 Golley Slater

Public Relations* 95 17 Cardiff

37 Chandler Chicco UK 19 1 London

38 Johnson King 20 8 London

39 Ptarmigan Consultants 31 8 Leeds

40 EH PR* 15 1 Berkshire

41 BGB & Associates 41 19 London

42 Brahm Public Relations 27 12 Leeds

43 Geronimo Public

Relations 9 4 London

44 NP 80 12 Newcastle

45 Insight Marketing

and Comms 38 - Cheshire

46 Kinross & Render*7 17 9 London

47 Text 100 International 27 3 London

48 AS Biss & Co 38 19 London

49 Counsel Public

Relations 14 6 London

50 The Big Partnership8 34 12 Glasgow

51 Flagship Consulting* 29 14 London

52 Lawson Dodd 18 14 London

53 Midnight

Communications* 27 26 Brighton

54 Republic* 21 4 London

55 Joe Public Relations 14 9 London

56 AD Communications* 29 3 Surrey

57 Shine Communications* 23 10 London

58 Sinclair Mason 30 20 Leeds

59 B2B Communications 7 3 Surrey

60 Phipps Public Relations* 21 4 London

61 The Whiteoaks

Consultancy* 21 6 Surrey

62 Companycare

Communications* 29 13 Reading

63 Colman Getty PR 32 43 London

64 Spreckley Partners 34 6 London

65 Hotwire PR* 27 - London

66 Sante Communications 9 - London

67 Oast Communications - 70 Kent

68 Brands2Life 19 5 London

69 Atlas Public Relations 38 13 Leeds

70 Euro PR Group* 14 20 London

71 Purple Public Relations 34 20 London

72 Quay West

Communications 18 3 Essex

73 TTA Public Relations* 30 10 Sutton

74 Haygarth PR 4 12 London

75 Myriad Public Relations 49 0 Cambs

76 Eulogy!* 21 3 London

77 Camron Public Relations 19 3 London

78 SNS Group 27 - Cambs

79 Haslimann Taylor* 17 18 Midlands

80 Strategic Alliance

International 23 2 Bucks

81 Berkeley PR

International 17 - Berkshire

82 Rainier PR 16 10 London

83 Yellow Door

Creative Marketing9 21 - London

84 Henry's House 14 4 London

85 HBL Media 8 27 London

86 Seal Public Relations 22 10 B'ham

87 Strategy PR* 23 11 Bristol

88 Roger Staton

Associates* 16 14 Bucks

89 EML 24 - Surrey

90 Wyatt International10 32 46 B'ham

91 Darwall Smith

Associates 8 - London

92 Taylor Alden 54 - London

93 Willoughby PR 21 10 B'ham

94 Four Communciations 16 18 London

95 Spark Marketing

Communications 16 10 London

96 DTW 20 31 Cleveland

97 Focus PR* 15 - London

98 The ITPR Group 18 1 Surrey

99 Barrett Dixon Bell* 16 1 Cheshire

100 SC PR 14 4 London

101 Fox Parrack Hirsch 7 1 London

102 Red Door Communications 13 1 London

103 Frank Public Relations 12 7 London

104 Pegasus Public Relations 24 - Sussex

105 Midas Public Relations 10 50 London

106 Kavanagh Communications* 6 2 Surrey

107 Capitalize 10 8 London

108 Lighthouse PR 16 10 London

109 Pinnacle Marketing Comms 19 - London

110 Multimedia PRM 20 8 Mons

111 eclat Marketing 14 1 Berkshire

112 BCLO Public Relations 12 11 Bristol

113 Storm Communications* 20 4 London

114 Prowse & Company 10 21 Surrey

115 JBP Public Relations* 19 17 Bristol

116 Revolver* 4 9 London

117 Proteus Public Relations 8 13 Oxon

118 Cairns & Associates 6 3 London

119 Corixa Communications 15 6 Bristol

120 Redhouse Lane

Communications 12 25 London

121 London Communications

Agency 12 12 London

122 Broadgate 10 5 London

123 Media Strategy 15 10 London

124 Colette Hill

Associates* 15 8 London

125 Citypress PR 24 8 Manc

126 Automotive PR 30 1 London

127 Cow* 7 8 London

128 Wild Card 30 12 London

129 Resolute Communications 4 4 London

130 Buffalo Communications 12 4 London

131 Salt 10 1 London

132 Kysen PR 7 5 London

133 Leader Communications* 19 4 Warks

134 Kestrel Worldcom 12 8 London

135 Chameleon PR* 9 3 London

136 Keene Public

Affairs Consultants 10 1 London

137 Stewart-Muir

Communications 13 6 Middlesex

138 Brave PR 8 4 London

139 Pagoda Public Relations 15 16 Edinburgh

140 Spin Media 5 55 Manc

141 Taylor Herring

Communications 8 20 London

142 Positive Profile 8 10 London

143 Market Engineering 9 2 Oxon

144 Houston Associates 18 5 London

145 The Bright Consultancy 9 2 Midlands

146 Praxis PR 6 27 London

147 Chaz Brooks

Communications 24 - Surrey

148 Neesham Public Relations 13 1 Herts

149 The Ideas Network 7 2 London

150 Kenyon Fraser 13 10 Liverpool

All figures relate to year ended December 2002. Fee income = PR fees plus mark-up. *Denotes PRCA member. 1: Bell Pottinger Communications and Good Relations are jointly listed this year since being brought under integrated management in autumn 2001. The figures include include Bell Pottinger Consultants, Bell Pottinger Financial, Bell Pottinger Public Affairs, QBO Bell Pottinger, Good Relations Wales, Smithfield Financial, Wearne Associates, Good Relations Political Communication, Teamspirit and Heresy 2: Includes Citigate Dewe Rogerson, Citigate Communications, Citigate Smarts, Citigate Northern Ireland and Citigate Financial Intelligence 3: Includes Pan Media, iJack, Larkspur Communications, Playmaker Communications and Band & Brown Communications (Bristol) 4: Figures for 2001 include the Yes Consultancy 5: Last year submitted figures as part of Chime Online. In spring 2002, Chime Online was renamed the Harvard Communications Group 6: Includes Portfolio Communications, Portfolio Metrica, The Answer, Clear Communication Specialist and income from PR accounts from Metrica Research 7: Includes income from ECCO International Public Relations, in which K&R have a 24.35 per cent stake since the end of 2002 8: Includes Big Media Services, which began trading in May 2002 9: Yellow Door Creative Marketing fee income figures relate to the period December 2001 to November 2002 10: Includes Wyatt Public Relations.

- As a result of the Sarbanes-Oxley Act in the US, PR companies owned by Omnicom, Interpublic, WPP, Grey, Havas and Publicis have not entered the league tables this year. The following consultancies, which appeared in last year's ranking, were affected: Biss Lancaster Euro RSCG, Brodeur Worldwide, Buchanan Communications, Burson-Marsteller, Cohn & Wolfe, Countrywide Porter Novelli, Fishburn Hedges, Fleishman-Hillard, Golin Harris International, Grayling, GPI/APCO, Hill & Knowlton, Ketchum, Manning Selvage & Lee, Ogilvy PR Worldwide, The Shire Hall Group, Staniforth Communications and Weber Shandwick

- Criteria for entry

The PRWeek Top 150 ranks PR consultancies by calendar year year fee income, and also shows turnover, year-on-year growth, and other performance figures.

We do not accept entries unless they have been approved by the company auditor. All entries are also reviewed independently by chartered accountants Willott Kingston Smith and the PRCA

- The Red Consultancy recorded 16 per cent growth in fee income to more than £7.6m. The agency, which saw its staff numbers grow by 8 to 106, is dominated by consumer work, which represents 61 per cent of its business. Technology PR comes in at 16 per cent while B2B stands at 8 per cent.

- Lobbying and public affairs specialist The PPS Group clocked up a fee income growth of 25 per cent to more than £4.3m.

With lobbying/public affairs representing all of its business, its clients are mainly from property with that sector dominating at 68 per cent, telecoms accounts for 29 per cent and utilities and power one per cent.

- Galliard Healthcare Communications returned a 73 per cent jump in fee income to more than £2.7m on a workforce of 26. The agency's clients come solely from the ethical/ pharmaceutical field.

- SNS Group recorded a 95 per cent jump in fee income to more than £1.1m. Technology PR represents 75 per cent of the agency's business, with the remainder coming from healthcare. Its clients are dominated by technology hardware, accounting for 57 per cent, and healthcare devices/ diagnostic tools representing 25 per cent.

- Strategy PR recorded a 60 per cent rise in fee income to over £1m, with its staff numbers rising by two. The agency's work is dominated by B2B, which accounts for 44 per cent, with lobbying/public affairs in second place with 16 per cent and consumer accounting for 21 per cent.

- Brave PR recorded a 49 per cent rise in income to £507,302, and added five new staff, taking the total to 14. The agency concentrates on consumer PR, which accounts for 60 per cent of business, followed by corporate at 20 per cent, B2B at ten per cent, with crisis management and internal communications accounting for five per cent each.

There were 38 new entrants to the table this year with Write Image in at 22

THE NEXT TIER

Company Fee income (pounds) Turnover 01

02 01 % change (pounds)

Barkers Scotland1 326,588 388,684 -16 21,691,744

Great Circle Communications 171,116 126,269 36 206,269

Northbank Communications 153,401 97,628 57 527,570

a Propos 69,638 76,834 -9 123,099

Company Staff Clients Location

02 01 Retainer Project

Barkers Scotland1 7 4 14 15 Edinburgh

Great Circle Communications 5 3 9 11 Edinburgh

Northbank Communications 16 15 13 0 Congleton

a Propos 2 2 4 0 London

All figures relate to year ended December 2002. Fee income = PR fees

plus mark-up. 1 Includes Barker Mearns & Gill (Public Relations)

- Barkers Scotland saw fee income fall 16 per cent to £326,588 . The consultancy is dominated by corporate PR work, which generates 98 per cent of the agency's business with internal communications accounting for just two per cent

DEFINITIONS IN TOP 150 LEAGUE TABLE

- PR Consultancy applies only to UK-based consultancies. PRWeek reserves the right to refuse entry to companies that are judged to fall outside the category of public relations consultancy. In borderline cases, PRWeek will seek the advice of the Public Relations Consultants Association (PRCA) before making a ruling.

- Fee income means PR fees - defined as the amount a consultancy is paid for a project or the time its consultants are charged out to clients - plus mark-up on disbursements only. It does not include income from advertising, design or direct marketing.

- Total owned PR income refers to independent consultancies or holding companies with subsidiaries of which the company owns 51 per cent or more of the equity.

- Pro Rata PR income relates to income from associate companies where the named PR agency owns less than 51 per cent. Income is pro rata to the shareholding, i.e. if a company holds 35 per cent of an associate, the figures will include 35 per cent of that associate's income.

- Turnover is usually a higher figure than fee income as it includes activity from non-PR activities such as advertising and design, as well as gross disbursements made on behalf of clients.

- VAT all figures exclude VAT.

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