INTERNATIONAL: Strategic Edge is given entire brief of tech giant Intel

MANILLA: Microprocessor product giants Intel Technology Philippines and Intel Microelectronics Philippines have consolidated their PR business under Burson-Marsteller affiliate Strategic Edge.

Strategic's brief includes corporate and public affairs, PR and communications support for all Intel-led projects.

Strategic Edge V-P Ana Gonzales said the company had already handled Intel Microelectronic's sales and marketing for two years when the group decided to put the account up for pitch.

Fleishman-Hillard formerly handled Intel Microelectronics and Agatep & Associates handled Intel Technology.

Intel Microelectronics has tasked Strategic with providing communications support across all products and services, while on the Intel Technology side, the agency will handle national and regional PR, targeting sectors including national and local governments, the education sector, local community and media.

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