Beleaguered QCA hires Robinson to revitalise comms

Embattled exams watchdog the Qualifications and Curriculum Authority has drafted in former Texaco public affairs head David Robinson in a bid to turn around its PR.

Robinson, who was PA general manager at Texaco for 20 years until leaving 14 months ago following the merger with Chevron (PRWeek, 22 February 2002), is to join as general manager for external relations in an overhauled QCA management team, due to be unveiled next month.

Robinson replaces Tim Whitaker, who left earlier this month during a 'modernisation' drive, which has involved more than 40 senior managers being told to re-apply for their jobs.

The QCA - which is planning a PR blitz to restore faith in A-Levels, in conjunction with the Department for Education and Skills and the three awarding bodies - is headed by CEO Dr Ken Boston.

Boston's restructuring - which followed last year's A-Levels debacle, in which almost 2,000 students received at least one revised grade - has been described as 'botched' by the Public and Commercial Services (PCS) union, which has warned of 'looming chaos'.

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