PUBLIC SECTOR BRIEF: Appointment at VisitBritain

TOURISM: VisitBritain, the recently created tourism promotion body, has appointed Michael Bedingfield as its first England marketing director. Bedingfield, who has joined from P&O Cruises where he held the post of head of brand marketing, will oversee a £4m domestic PR and marketing push, due to launch later this month. Last week Weber Shandwick were appointed to handle the PR for the campaign (PRWeek, 11 April).

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