MEDIA: Vlife supplement launched by Variety

Film and entertainment trade title Variety has launched a new supplement, Vlife.

Distributed with Variety each week, the supplement bills itself as a look behind the scenes of the industry. London-based Variety executive editor Steven Gaydoss said PROs would find opportunities to push their clients in the movie and entertainment business sectors.

He said: 'We want PROs in Europe to contribute in a big way. There is a lack of awareness that Variety wants to show the glamour and excitement of European events.'

Showcase dates such as the Cannes Film Festival are expected to feature heavily, along with articles on the interests of stars and senior executives.

'It is an opportunity for PROs to say: "I've got a client who has a side to him that no-one knows about", such as people who are involved in environmental projects or charities,' Gaydos added.

The magazine piloted Vlife in the US with an Oscars edition last month.

The idea for the new supplement sprung from Variety's Vlife page, which covers similar ground.

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