MEDIA: New info service from FT

The Financial Times has launched FT Corporate Solutions, as it moves into tailoring business information for companies in a bid to compete against firms such as Reuters and Bloomberg.

FT Corporate Solutions will provide customised information services for companies by sector, region or specific financial markets.

FT UK director Zach Leonard said PROs in investor relations would find the service useful: 'They could come to us and say they wanted an FT news feed for their public website, along with share price information.

'We are agnostic about how our clients use the service. If you were a hedge fund focused on a particular product sector, this is also applicable to you. If you are interested in a category such as media, telecoms or oil and gas, you could have a feed of FT-produced stories, for example.'

The FT already provides content for online and mobile services for British Telecom, Leonard said.

'There has been a lot of interest in intranet use. Corporate Solutions does a lot of the yeoman's labour in specific filtering, which would take a lot of man-hours,' he added.

The FT is effectively piggybacking the new service on its content sales and syndication business, which the group says already accounts for 40 per cent of online revenue.

Content will come from the FT and FT.com, as well as other business news sources. Leonard said: 'Corporate Solutions is about packaging those to reach the demands of corporate clients. Many companies do not have the time or the budget to equip themselves sufficiently, so it provides a flexible, affordable solution.'

Leonard said the service aims to fill the gap left in City firms which have cut their research departments, since it also offers research services and corporate subscriptions to the print and online versions of the FT.

A marketing and advertising campaign, based on the idea of 'unfair advantage', is set to back the launch from 31 April.

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