INTERNATIONAL BRIEF: Dom Perignon importer hires agency
NEW YORK: The US importer of Dom Perignon champagne has hired the Susan Magrino Agency to broaden market penetration for the brand. The champagne now tends to be reserved for special occasions, said V-P of PR for importer Schieffelin & Somerset Kai Rosenthal. 'We would like consumers to think of it a little more often.'
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