Principal communications consultant with project manager the Improvement Development Agency Pascoe Sawyers said the move needs to be taken to reflect the increasing links between comms, consultation and customer services.
Speaking at the LG Communications annual conference, Sawyers said: 'All these areas are about the same thing: community engagement.'
He added that linking the three areas would also help the case for communicators to gain a voice at 'the top table'. 'It shows CEOs that communications isn't just about a press office,' he said.
Sawyers is now in talks with PROs, through the IPR Local Government Group, LG Communications and the Office of the Deputy Prime Minister, over details of the proposed expansion of the project.