Bailey, who joins the public relations subject group within the school, is himself a PR practitioner, trainer and former journalist.
He joins from the privatised atomic energy authority AEA Technology, where he spent the last year as chief press officer. Prior to that he founded and ran his own independent consultancy, The Write Effect, for five years.
Bailey's first job was research editor for What to Buy for Business magazine, which he left in 1989 for a role as senior consultant for A Plus, which later became part of Omnicom's Brodeur network.
In his new role, Bailey will focus on integrating technology into the PR curriculum. He will teach undergraduate and graduate-level PR courses, including the newly launched master's in PR and management.