According to head of communications Ros Rimmer, two PRO posts are to be created to bring the total team, including herself, to five.
Rimmer said it is likely PROs in the new structure will cover specific subject areas, but stressed this did not mean they will be aligned to other departments. 'They will be part of a new central communications structure,' she added.
The strengthening of communications was recommended in a review by DTW, which was called in last year (PRWeek, 24 May).
Meanwhile, the council is nearing completion of a review of comms in six target areas of elderly services, children's services, housing, environmental services, benefits and internal communications relating to performance management.
These areas were highlighted for improvement in last December's Comprehensive Performance Assessment.
Rimmer said the council was working to a tight deadline to complete the review. A recovery strategy showing plans for improvement has to be with the Office of the Deputy Prime Minster by 10 April.
Simon Taylor, who quit as head of comms at East Riding of Yorkshire Council last month to co-found his own agency, TaylorSyms Marketing and PR, has been drafted in to assist in the review. He is also assisting with general PR until the new structure is completed.
It is understood that interviews for Taylor's replacement at East Riding are taking place this week. Six people are understood to have been shortlisted.