PUBLIC SECT0R: English Partnerships set to create its first PR roster

Government regeneration body English Partnerships is looking to create its first roster of PR Agencies to handle £1.2m worth of promotional activity over the next three years.

The move has been taken to formalise the body's relationships with its external agencies. Those it currently works with have been invited to put themselves forward for the roster, which English Partnerships is calling its 'panel of PR consultants'.

It is hoped that a minimum of six agencies or consultancies will form the roster, some of which will be considered for one-off project work, while others may be hired on a monthly retainer basis.

The total value of the roster has been set at £400,000 per year for three years, however this may be extended for a further year. It is estimated that yearly fees for each agency will not exceed £100,000.

An English Partnerships spokeswoman said that work for the successful agencies is across the board, including community and stakeholder relations, lobbying and media relations.

While some of the work will have a national focus to raise awareness of regeneration issues among Government, there is expected to be a number of regional projects and assistance in liaising with regional development agencies and local politicians.

Two agencies currently working for English Partnerships are Willoughby PR, which is promoting work in Telford, and Staniforth, which is carrying out projects for the body's National Coalfields Programme.

Other key initiatives are the body's Greenwich Peninsula Ecology Park, a four-acre area of wetland that has been open to the public since February last year.

All PR work will be to assist the 25-strong in-house team, lead by director of comms Alison Porter and including PR staff in Warrington and Milton Keynes.

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